Privacy Policy

1. Information We Collect

To provide you with a seamless, global shopping experience, we collect information that falls into the following categories:

Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number, and country when you create an account, make a purchase, or contact our customer service team.
• Financial & Transaction Data: Payment method details (processed securely via our partners), order history, and product selections. We do not store full credit card numbers on our servers.
• Communication Data: Records of your correspondence with us, including support inquiries and feedback.
• Professional Data (for facility outfitters): Business name, facility type, and project details you may share when inquiring about large orders.

Information Collected Automatically:

• Technical & Device Data: IP address, browser type and version, time zone, operating system, and device type.
• Usage Data: Pages you view, products you browse, time spent on site, referral sources, and clickstream data to understand how you interact with our equipment catalog.
• Location Data: Generalized location (country/region) derived from your IP address to show relevant shipping options and currency.

2. How We Use Your Information

We use your data with the same precision and purpose we apply to designing our adjustable dumbbells—strictly to enhance your experience and fulfill our commitments.

• To Process & Fulfill Your Order: To manage payments, shipping, delivery, returns, and send order confirmations and tracking information.
• To Communicate With You: To respond to your inquiries, provide customer support, and send essential service-related announcements (e.g., shipping updates).
• To Improve Our Website & Products: To analyze site performance, fix errors, and optimize the browsing and shopping experience for lifters worldwide.
• For Security & Fraud Prevention: To protect our website, business, and customers from malicious activity, in line with our “Security as Foundation” ethos.
• For Marketing (with your consent): To send you information about new equipment, promotions, and strength training tips. You can opt out at any time.

3. Data Sharing and Disclosure

We treat your data like a trusted training partner—we’re selective about who we share it with.

• Service Providers: We share data with trusted third parties who perform essential functions under strict contracts:
  • Payment Processors (e.g., PayPal, Stripe) to securely handle transactions.
  • Shipping & Logistics Partners (e.g., DHL, FedEx) to deliver your equipment globally.
  • IT & Analytics Providers to host our website and help us understand site usage.
• Legal Compliance: We may disclose information if required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In the event of a merger, sale, or transfer of assets, customer information may be transferred as part of the transaction.
• With Your Consent: We will share data with other third parties only when you direct us to do so.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

4. International Data Transfers

As a global supplier serving customers from Europe to Australia to the Americas, your data may be transferred to and processed in countries outside your country of residence, including the United States. We ensure such transfers are governed by appropriate safeguards, such as Standard Contractual Clauses approved by relevant authorities, to protect your data in accordance with this policy and applicable laws like the GDPR.

5. Data Storage and Security

We apply the same robustness expected from our commercial-grade racks and benches to data security.

• Retention: We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
• Security Measures: We implement technical and organizational measures designed to protect your data, including:
  • SSL encryption on our website.
  • PCI-DSS compliance for handling payment card data.
  • Secure server infrastructure with access controls.
  • Regular security assessments.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We continuously work to strengthen our defenses.

6. Your Rights and Choices

You have control over your personal data, just as you have control over your training regimen. Depending on your location, you may have rights including:

• Access: To request a copy of the personal data we hold about you.
• Correction: To update or correct inaccurate data.
• Deletion: To request deletion of your personal data, subject to certain legal exceptions.
• Restriction & Objection: To object to or restrict certain processing activities.
• Data Portability: To receive your data in a structured, machine-readable format.
• Marketing Opt-Out: To unsubscribe from marketing emails by clicking the “unsubscribe” link in any email or contacting us.
• Cookie Controls: To manage cookie preferences via your browser settings (see Section 7).

To exercise these rights, please contact us using the details below. We will respond to legitimate requests in accordance with applicable laws. We may need to verify your identity before processing your request.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure functionality, analyze performance, and personalize your experience.

• Essential Cookies: Required for core functions like shopping cart and checkout processes. These cannot be disabled.
• Performance & Analytics Cookies: Help us understand how visitors use our site (e.g., which equipment categories are most browsed) so we can improve it. These collect aggregated, anonymous data.
• Marketing Cookies: Used to track effectiveness of campaigns and may be used by third-party advertisers to show relevant ads on other sites. These require your consent.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

8. Children’s Privacy

Our equipment and website are designed for serious lifters, home gym builders, and fitness professionals. We do not knowingly collect personal data from individuals under the age of 16. If you are a parent or guardian and believe your child has provided us with data, please contact us, and we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this page occasionally.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, our U.S.-based team is here to help.